She is in the details

Shoghelí is a silver jewelry brand born in Yerevan, Armenia.

Since 2015, every piece begins as a 3D model and is finished by hand — designed for the woman who notices what others miss. No mass production. No compromises. Sterling silver 925, crafted with intention.

Our collections have been worn across the world and recognised at Roma Jewelry Week and GemGenève. But every piece still begins the same way — with a sketch, a vision, and a pair of hands.

It's always in the details.

Unique Design. Every piece is conceived from scratch. No templates, no trends. Just a design that could only come from us.

In-House Workshop. Made in our Yerevan workshop. No outsourcing. No shortcuts.

Sterling Silver 925. One material. Chosen for its character, its weight, its permanence.