Ararat in Geneva
This spring, the Ararat ring traveled from Yerevan to GemGenève — one of the world's most respected jewellery and gemstone shows.
It earned its place there. Ararat won the AJA Design Competition — and the victory brought it to Geneva. A ring named after a mountain that every Armenian carries within, standing on one of the industry's most demanding stages.
Geneva gave us more than recognition. People who have spent their lives among the world's finest jewellery — collectors, dealers, editors — stopped at our showcase and stayed. Pre-orders followed, more than we expected. Among them, one we will not forget: Ida Faerber, daughter of Thomas Faerber, founder of the Faerber Collection and co-founder of GemGenève itself, ordered Ararat rings for her entire team.
A piece of Armenia, now worn daily by people who know silver and stone better than anyone.
Ararat remains at the heart of Shogheli. Some things are not a collection. They are a foundation.
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